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This web page sipsreadycut.com.au had the following on the homepage, "Faster build for earlier site lock-up." We viewed that the webpage said " Exceptionally long lasting, high performance and low maintenance." It also said " Quality controlled to eliminate costly on-site errors. No building movement and cracking. Walls and roof are straight from the start with precisely cut panels. SIPS Ready Cut An Evolution in Off-site Construction. Ready Cut panels offer distinct advantages. Pre-engineered to construction standards and requirements." The header had sips as the highest ranking search term. It is followed by building, construction, and Structural Insulated Panels which isn't as ranked as highly as sips. The next words they used was sips technology with OSB. OSB3 from Egger and EPS was included but could not be viewed by search crawlers.